Which Social Media Accounts Really Matter and Why

Welcome babe! In this lesson, we’re going to talk a little bit about how to decide which social media platforms matter and why. We will also explain which one’s to use for your business.

Social media sites like Facebook, Twitter, YouTube, Instagram, TikTok, Pinterest and Snapchat have become the prominent social networking tools for millions of online business owners. They’re using these channels to share hundreds of links that promote their business, products and services and even your own personal/professional brand.

When it comes to using social media as a promotional tool the question that I get asked the most often is; “how do I decide which social media platform is best for my business when there are so many channels to choose from?” This mainly depends on the nature of your business, your ultimate goals and which social sites your target audience uses the most.

Eventually, you’ll want to have a presence on multiple platforms, but when you’re just getting started you’ll want to focus your time and energy on one or two platforms, then branch out from there. I see so many business owners jump into social media marketing, set up profiles on every social site they can find only to find themselves overwhelmed and unable to keep up with all the daily activities required to manage them effectively. That’s why today we are going to go over a few things you should consider when it comes to choosing which social media platforms to focus on for your business.

So, grab a pen, paper and jot down some notes as we go through this part of the lesson.

Maintaining a solid social media presence takes lots of time and effort. The type of business you have will help determine your main objectives. That’s why, knowing exactly what you want to achieve with your campaign will help you choose the right platform to focus on. For instance, do you want to engage your customers and increase brand awareness? Do you want to target new leads and generate more revenue? Knowing what you want to achieve will help you in choose the best channels for your business.

Take a minute and write down at least three things you hope to achieve with your social campaign

2. Know Your Target Audience

Now that you have a good idea of what your main goals are, you need to figure out who you’re trying to reach. When you know who your target audience is, it will be much easier to find out which social media site the spend most of their time on and what type of content they respond to best.

For example, people between the ages of 18-24 hang out on sites like Snapchat, while more mature people gravitate towards Twitter and Facebook. If you’re not sure where your audience hangs out look at where your competitors are. Find out where they invest their time and where they’re getting the most engagement.

3. Find Out What Your Audience Wants

After you know where your audience hangs out take some time to figure out what type of content they get excited about. Once you have determined what they want you can focus on creating content that you can use to connect with them. This is where paying attention to your competition will come in handy again. Keep an eye on where they are sharing content, what type of content they’re posting and what kind of response they get from their audience. For instance, if they’re posting a lot videos on YouTube and Facebook that are getting a lot of likes, shares and comments, then you can be pretty sure that those platforms will work great for your business too. But if they are spending time posting images on Pinterest and viral content on Instagram or TikTok then you should know that their followers love that type of content and you’ll want to explore those channels instead…

Remember, you don’t have to create content yourself. You can always reshare or repost other viral content and just add information about your company. You can always remix content too.

4. Determine How Much Time You Can Devote to Social Media

As I mentioned, maintaining a solid presence on social media takes a lot of time and effort. Some platforms are more time-consuming to maintain than others so focus on the ones that you’ll feel most comfortable posting on. If you only have an hour a day scheduled for social media, it’s a good idea to keep your reach limited to one or two networks that will make the biggest impact. This will make your job much easier. You can post on Instagram and connect your Facebook account so that way it shares the same post at the same time on both platforms.

Once you have developed a good presence on one or two sites you can then branch out to others to expand your reach even more. As you become more successful you can consider outsourcing your social media management so that you can have a strong presence on multiple channels without spending all your time posting and responding yourself. People usually outsource this work to social media/marketing companies or they can hire an assistant from Fiverr . I love FIVERR because you can get a lot of work completed for a very low cost. Hence why they named is $5er. Also if you click that Fiverr link, I’m giving you $100 bucks to spend on there.

If you have time to build a content calendar, then you can setup a block of time to have certain companies post for you automatically. All you would have to do is provide the content and select the date and time to post. Try to pick a date and time every week to post. For example, I like to host my LIVE’s on Thursday’s at 8pm. I always try to post on my social channels on Sunday. Pick a day or two and stay consistent with it. The algorithms like when you show up at the same time.

When you take the time to consider these things it will be much easier for you to decide which social media channels will help you achieve your goals and reflect your business values.

That’s it for today’s lesson.

We have a lot to go over in the next few weeks, so make sure you look for your next lesson on my blog here at www.theselfmadebabe.com soon and be sure to take some time today to consider which social network you want to focus on first. In your next lesson, we’ll be talking about creating a posting schedule for your social media content.

xxo! Love, The Self Made Babe, Jenna Quinter